Tokyo Lamington
Project Overview
I spearheaded the collaboration between Customs Den and Tokyo Lamington, crafting a high-impact marketing campaign that fused exclusivity with brand engagement. We launched a limited presale of 40 custom sneakers, designed specifically for Tokyo Lamington’s most passionate fans, driving urgency and excitement around the drop. Through strategic storytelling, targeted digital touchpoints, and a seamless eCommerce experience, we amplified brand visibility and deepened customer connection, reinforcing both brands' presence in the cultural and culinary space
Process
I developed and presented four distinct sneaker design concepts, each thoughtfully crafted to align with the brand’s identity. These designs were showcased across social media, where followers were invited to vote for their favourite. This interactive approach not only empowered the audience but also generated organic buzz around the campaign, strengthening brand loyalty and ensuring the final product resonated with Tokyo Lamington’s most dedicated fans.
With the winning design chosen through the audience voting on the Instagram post, I leveraged the excitement to craft compelling promotional materials that highlighted the exclusive release. Using bold visuals and engaging messaging, I designed campaign assets that reinforced the collaboration’s unique appeal, driving anticipation for the launch.
The Result
